Life happens but social media never takes a break—and neither can you if you want to increase Twitter followers and keep them engaged.
Vacation, travel, illness, meetings, car troubles, childcare, or even forgetfulness are normal and inevitable.
But on the days you aren’t tweeting, you may have noticed that engagement and reach declined.
According to Buffer.com, a significant factor in Twitter growth is consistent posting. In fact, those who tweet more frequently increase Twitter followers faster than those who don’t. In other words, you need to keep on keepin’ on—even when you’re on the go.
Whether you’re a newbie or an advanced user, you may find yourself in need of a ‘Plan B’ when life surprises you. The good news is that you can be prepared and maintain your Twitter growth strategy even when you’re mobile.
I implement most of my social media strategy from my smartphone and tablet apps. The result is that I stay engaged and maintain growth by accomplishing these things on the go, wherever I am:
1. Content Marketing
As mentioned above, consistent tweeting is critical to keeping your followers engaged and encouraging interaction.
I love the Buffer app as a scheduling and content marketing tool. The reasons are simple:
It’s free plan is awesome.*
The mobile app works and is easy-to-use.
Basic analytics are included.
The “suggested” content is amazing and engaging.
You can “re-Buffer” tweets.
One benefit that differentiates Buffer from other social media management tools is the content suggestion feature. You can quickly, painlessly, and strategically load your queue with shareable, informative content. For me this has resulted in lots of engagement and reach—and some thought-provoking tweets.
I always read or at least skim the suggested article first. Sometimes Buffer’s suggestions don’t include @ mentions for the author, so I’ll frequently add those. This is important because you want to attribute the article to the author/website. Also, the mention opens the door to more Twitter engagement opportunities. Don’t forget to add a relevant hashtag or two.
I have used the mobile versions of other social media scheduling tools, but for the price (did I mention FREE), Buffer is still on the top of my list. Even if you regularly use another scheduler, Buffer is worthwhile to add to your toolset to keep engagement and reach going while you’re on the go.
Tweeting consistently throughout the day is critical to increase Twitter followers, so don’t forget to post engaging content when you’re on the go.
*I upgraded my Buffer account in early June but have been using the free version up until this time.
2. Visual Marketing
Visual marketing is an essential component in your Twitter growth strategy. With this in mind, remember to include images in your tweets even when you’re mobile. Using images increases engagement and reach in a big way:
18% more clicks
89% more favorites
150% more retweets
So how do you quickly design an image on the go?
One of the easiest, quickest ways is to use Pablo by Buffer.
Pablo is a convenient, all-in-one visual engagement tool. It provides quotes and images that you can tweet, Buffer, or download directly from the app.
There are minimal bells and whistles available with Pablo. You can add your logo and website URL. Also, you can change the text, font, background image, and some colors. The simplicity is what makes this tool a no-fuss, quick, mobile solution for creating social media images. No design skills needed!
I’ve discovered that, as far as engagement is concerned, tweeting quotes with images always outperforms tweets with text only. My tweet containing the text of the quote as well as the above image resulted in:
38k+ potential reach.
Even simpler graphics can result in elevated engagement when combined with a powerful quote. Check out the tweet below: it had 21 retweets and 15 favorites, which proves that your images don’t have to be artistic or creative to help boost reach. You could create the graphic below using the free Canva.com app.
Utilize mobile-friendly graphic design apps to create images that will increase Twitter followers even while you’re on the go.
3. Video Marketing
Video is considered one of the top three most effective social media marketing methods, especially when you consider the prediction that 74% of internet traffic will be video in 2017. (Source)
Videos, like images, help you add a personal touch to your engagement with followers. In fact, videos on Twitter help your audience feel as if they know you better. Video can help form social relationships that increase not only your Twitter growth but also your leads (and conversions!).
One of the easiest, fastest ways to incorporate video into your Twitter strategy while on the go is to use your smartphone or tablet to record a brief “quick tip” message, answer a question, or thank one of your followers.
Selfie videos can be daunting at first. While I love watching videos of other people, I admit that recording videos of myself wasn’t my first choice of engagement! But I eventually realized that every video doesn’t need a perfect backdrop, ideal lighting, or celebrity-worthy makeup and clothing. The only thing every video does need is for me to be myself.
Recently, while waiting in the car, I used my iPad to shoot a quick video to thank one of my Twitter followers for their support. My backdrop is the inside of the car, and the sun was my lighting. You can even see the parking lot in the background. From this video, followers can see that I’m a real person who leads a regular life, which means they can relate to it and to me.
— Meghan Monaghan (@MeghanMonaghan1) June 17, 2015
You may not require any editing after recording your selfie video. I’m notorious for finishing my videos with my arm or hand turning off the device! My editing tool is the free iMovie app on my phone. Using the Twitter app, you can upload video directly by composing a tweet, clicking the camera icon and selecting the video.
You can also shoot and edit video directly via the Twitter app doing the same steps above, but you’ll need to select the video camera icon.
While you’re on the go, use your mobile device to shoot video to connect with your audience in a more personal way, which increases Twitter growth.