As you probably know, Twitter is one of the best social networks to build your business online, especially if you’re running an e-commerce store.
In fact, Twitter is the 2nd most used social network in the world, so it would be wise for you to consider at least using it to market your products or services.
The problem is that most companies don’t know how to start.
Well, most marketers focus on getting more followers, but they don’t concentrate on getting targeted followers, and that’s a huge mistake – the number of followers you have is irrelevant if they are not interested in what you have to offer.
Now you might be wondering:
But, how can I get targeted followers?
Don’t worry, this guide has you covered.
Today I’m going to show you 13 of the most actionable techniques to get more Twitter followers.
Want to know the best part?
These techniques allow you to attract followers that are actually interested in your products and/or services, so you can start getting results today.
Let’s dive right in.
Get More Twitter Followers: 13 Insanely Actionable Techniques
1. Use The SFS (Shout For Shout) Technique to Grow Your Following Faster
Image Credit: www.lovethispic.com
Doesn’t matter how many followers you have, you ALWAYS want to get more, right?
Well, you’re not alone. I’m sure almost all people think the same way, and you can take advantage of that.
You can associate with people who have the same or slightly more followers that you have, so they invite their followers to follow you, and then you return them the favor by promoting their accounts with your audience.
This way, both of you can grow your following much faster – it’s a win-win.
By applying this technique week after week, you’ll be able to get a ton of followers very quickly.
In fact, that’s one of the strategies Neil Patel used to get thousands of followers on Instagram.
And even though he applied that strategy on Facebook, it works exactly the same on Twitter.
Here’s a step-by-step process:
Step 1: Find your prospects
This step is really straightforward, you only need to find people who meet the following criteria:
- People who are very active on Twitter
- People with a similar number of followers – if you’ve 1,000 followers, look for people who have 1,000 -1500 followers
- People who are interested in your topic
Make sure to find at least 20 people and create a list of them, you’ll try to cross-promote your profile with someone once a week.
Step 2: Find people’s contact information
Based on my experience, it’s much better to reach out to people via email. It’s more personal and you can get a higher response rate.
Here are some guides you can follow to find people’s email addresses:
- How to Find ANY Email Address Contact in 2 Minutes
- Top 10 Tips to Find Anybody’s Email Address
- 14 Ways to Find Any Email Address in 10 Minutes or Less
Step 3: Outreaching
Once you’ve your list of emails in place, it’s time to start outreaching. Pick 5 people from your list and send them the following message:
Hello [First Name],
I was chilling out at Twitter today when I came across your tweet about [specific topic]
It’s funny: I also love that topic, so I decided to follow you.
I was wondering if you’d like to cross-promote our profiles.
I can say my followers to follow you, and you can return the favor by telling yours to follow me.
It’ would be a win-win.
What do you think?
And you’re done!
Now you only need to wait until you receive a positive response, then you can start cross-promoting profiles.
Now it’s your turn.
2. Leverage Hashtags to Increase Your Likelihood to Be Found
According to Dan Zarella —a social media scientist— tweets containing at least one hashtag are 55% more likely to be retweeted than regular tweets.
Also, when you add relevant hashtags to your tweets, you’re more liable to be found by people searching for those hashtags.
For instance, if a person is looking for #ContentMarketing and you have a tweet with that particular hashtag, your tweet is very likely to be found by that person, even if he or she is not your follower.
Now you might be thinking:
How can I find relevant hashtags?
Here’s a process you can use:
Step 1: Identify the Hashtags Influencers Are Using
If you’re just starting out, it’s very likely that you don’t know what hashtags you should use. In this case, you should analyze what influencers in your industry are doing and then start from there.
Start analyzing 15-20 industry influencers and see what hashtags they tend to use over and over again. Then, create a list of those hashtags and start using them.
It’s the best place to start.
Step 2: Head over Hashtagify.me
Open the list you create in Step 1 and enter those hashtags into the tool. Then, it will show you more hashtags based on those you just entered.
Hashtagify will show you the most relevant hashtags inside bigger circles, and the less relevant ones inside small circles.
Make sure to add the most relevant hashtags to your list.
Step 3: Test the relevance of your hashtags with Rite Tag
Rite Tag allows you to see how relevant your hashtags are, regarding a particular niche.
Grab the hashtags of your list and enter them into the tool. Then it will display all those hashtags inside boxes of different colors. Each color represents how relevant and/or useful your hashtags are:
Blue = Poor
Red = Overused
Green = Good
Get rid of all the hashtags that are not a good fit for you.
And you’re done!
You have a complete list of relevant hashtags you can use.
Now every time a user searches for one of your hashtags, they will be more likely to find you, and, therefore, your chances to get more followers will increase.
3. Use Twitter’s Advanced Search to Find Relevant People to Follow
Did you know that 25-30% of the people you follow will follow you back?
It means that for every 100 people you follow, 25-30 of them will return the “favor”.
It’s one of the most effective ways to build your following quickly.
However, there’s a problem with this approach:
Even though this technique can give you results very fast, you can attract a lot of garbage if you’re not careful.
And when I say “garbage,” I mean you can attract a lot of followers who are not a good fit for your business.
So, it’s all I have to say that this technique does not work?
Well, not quite…
You can leverage Twitter’s Advanced Search to find super targeted people to follow, and, therefore, attract followers who are actually interested in whatever you’re promoting.
Step 1: Head over to Twitter’s Advanced Search
Step 2: Fill up the form accordingly
For instance, if you want to find people who follow competing brands and/or have shared their content, you can use the section “To these accounts” to find people who have recently mentioned one of those brands.
Let’s say you run a Link Building Software and one of your competitors is Ahrefs. In this case, you should add “@ahrefs” in that section.
Then, Twitter would show you all the tweets that are mentioning Ahrefs.
This is super useful.
Because if people are following Ahrefs or sharing their content you know two things:
- They like to follow brands in your industry
- They like to share content related to your industry
The bottom line?
They are very likely to follow you as well.
There are infinite ways to find relevant people using the Twitter’s Advanced Search, and I couldn’t cover all of them in this post. However, Zapier has published an article where they guide you step-by-step through the different functionality of this tool.
Make sure to read it.
Step 3: Start following the people you find
Now that you know how to find relevant people, it’s time to start following them.
I highly recommend that you follow at least 100 people every day so you can grow fast enough.
As I covered earlier, about 25-30 out of those 100 will follow you back, and since you’re focusing on follow highly-targeted people, I’m pretty confident you could even increase that number.
4. Optimize Your Twitter Account For Search Engines
If you have not optimized your Twitter account for search engines, you’re missing out a big opportunity to be found when people are searching for your name, brand or relevant keywords.
Image credit: thenextweb.com
But I won’t lie to you:
SEO for Twitter is not that hard. In fact, you could even rank for some keywords without doing anything.
However, it’s recommendable that you follow some of the best practices to get the most out of your Twitter account.
Step 1: Write your bio in a strategic way
Head over the Google’s Keyword Planner and start looking for the keywords and phrases people might use to find you – whether it’s your name, your brand or your products.
Then, make sure to add some of them into your bio.
Step 2: Build some backlinks with relevant anchor text
Backlinks still playing a crucial role in SEO, and although you may don’t need many backlinks to rank for your name or your brand’s name, it’s highly recommendable that you do so, especially if there is a ton of people that already rank for your name.
An easy way to build relevant backlinks to your Twitter profile is going to social bookmarking sites and create some bookmarks. This kind of backlinks is enough to give you a boost in search results.
Also, you could find someone on Fiverr to do it on your behalf for only $5.
Yes, I know those are spammy techniques and SEO experts don’t recommend that you implement them.
But, don’t worry. These techniques can hurt a regular website, but they won’t hurt Twitter at all. It’s a good and easy way to start.
Step 3: Select the words of your tweets wisely
Whenever possible, try to add some relevant keywords and hashtags into your tweets. There are some cases when people search something on Google and no websites are containing relevant content for that particular query.
If your tweet is the only piece of content containing what the user is searching for, you can be sure Google will display your tweet.
Remember, optimizing your Twitter account for search engines does not mean you’ll get a ton of followers overnight.
In fact, you only will collect a couple followers every once in a while.
But take into account that you won’t need extra effort once you get all set up, so it’s well worth.
5. Use Competitive Intelligence to Model What Your Competitors Are Doing
One of the most effective ways to shortcut your path to success is to analyze what your competitors are doing, and then start modeling it.
This way, you’re able to avoid a huge learning curve and start getting results much faster.
Competitive auditing is not only useful to get Twitter followers, but you can also use it to grow all the different areas of your business – marketing, logistic, and even business management.
Image credit: www.scip.org
And although what it’s working for your competitors might not work for you, it’s a good way to start testing the waters. Then you can start building your own strategies based on the information you get.
That being said, let me show you how you can use competitive intelligence to get more Twitter followers:
Step 1: Create a list of 15 competitors
If you’re wondering how to find competitors, you can start by reading this guide by Neil Patel.
Step 2: Analyze their content
Pay attention to the kind of content they share. Are they sharing breaking news, advanced guides, list posts, funny images, videos, or all of them?
Also, pay attention to what topics they tend to share over and over again and create a list of those topics.
Step 3: Analyze how often they tweet
Once you’ve identified the kind of content they share, it’s time to examine how often they share it. Although every audience is different, this will give you an educated clue about what are the most productive hours in your industry.
Step 4: Analyze the people they follow
This is a good way to find relevant people to follow. You can see the people your competitors are following, and if you find that some of them are a good fit for your business, you can follow them, too.
6. Build a Loyal Following By Sharing The Right Content
When it comes to social media, content is everything. It doesn’t matter whether you’re using Facebook, Instagram or Twitter, people will always judge you based on the content you share.
If you consistently share crappy content, they’ll think you’re crappy.
On the other hand, if you share awesome content, they’ll believe you’re awesome.
But, what do I mean by “awesome content”? You ask.
First, you should always be sharing content that’s relevant to your audience’s interests.
Second, you should focus on sharing content that has a proven record of success.
That’s one of the main reasons most people fail; they share content based on what they think will work. They rely on their assumptions.
But you’re smarter than that.
As a marketer, you should always rely on data.
If you focus on sharing content that your audience has already engaged with, your chances to succeed are much higher.
However, the devil is in the detail, so here’s a step-by-step process you can always follow to share the right content:
Step 1: Head over to Topsy
Step 2: Type in a relevant keyword
For instance, if you sell muscle building products, you could type “Muscle Building”.
Then, Topsy will show you the most popular content on Twitter containing that particular keyword. This will help you identify what kind of topics your audience tend to share the most.
Step 4: Create a list of ideas
With the information you find, create a list of keywords and topic ideas you can use to:
- Create content on those topics
- Find content on those topics
This way, you’ll always have content to share with your audience.
Better yet, you’ll have content your audience will love.
For instance, if you run a nutrition business and find that a lot of people are sharing content related to the Paleo Diet, you could start sharing content on that topic.
Since they regularly engage with that kind of content, they will be much more likely to engage with yours, too.
It doesn’t matter what industry you’re in, make sure to create a list of at least 5 topics your audience engage a lot with, and then start sharing content on those topics.
This will help you engage more users, and, therefore, get more followers in the long run.
7. Apply The 4 U’s Rule to Create Magnetic Tweets
As you probably know, Twitter limits Tweet length to 140 characters.
It means you need be very creative to create tweets that people engage with.
Remember, the more engagement your tweets receive, the more reach you’ll get, and, therefore, you’re much more likely to attract new followers.
That’s why you need to carefully choose the words you’ll use and the way you structure your tweets.
Here’s where the 4 U’s come in very handy:
Although this strategy was created to write compelling headlines, you can also apply it to your Tweets.
As long as you include the 4 U’s in every tweet you create, your chances to receive more engagement increase significantly.
Let me break down each of the U’s, so you can better understand how to apply them:
A rule of thumb for creating a great headline is to make it unique.
This is a little bit complicated when it comes to creating a tweet, though. You hardly will be able to publish a tweet that no one else in the world has published. However, try to be as original as possible.
Your tweets must be very clear. People need to understand immediately the primary benefit your tweet is promising.
Every tweet you create needs to express specific benefits. The more valuable your tweet is, the more people will engage with it.
Here are some ways to add value to your tweets. As long as you use them you’ll be ok:
- Make people laugh
- Solve a particular problem
- Be real – share real experiences
- Share informative news
Urgency is not applicable to all tweets, but try to add it when you think it’s appropriate. When you add urgency, people feel more attracted to click on your tweets.
“Google Will Shut Down Your Site If You Don’t Read this Right Now.”
By taking this approach, you’ll entice more people to engage with your content.
8. Apply The Howdy Neighbor Technique to Get More Loyal Followers
This is one of the simpler techniques you’ll ever read, but it’s also one of the most useful ones.
It consists in being a “good neighbor” as people used to be many years ago.
Back in the day, people used to be nice to each other, remember?
There were no smartphones, and people used to look you in your eyes when talking to you.
Nowadays, people are ruder, and that sucks.
And marketers are not the exception. In fact, most of them forget they’re talking to real human beings; people with feelings and emotions; they only call them “followers,” “subscribers” or “customers.”
You don’t want to be that guy.
If you want more people to follow you, be nice to them.
I know that is not a very actionable tip, though. So, here are some specific ways to do it:
Step 1: Thank those who share your work
If someone shares some of your blog posts, make sure to thank them. Most people don’t do it and this will help you stand out from the crowd.
Step 2: Share the work of others
Being a “howdy neighbor” does not only consists in thanking those who share your content, but it also lies in sharing the content of others too.
Step 3: Respond to tweets and be helpful
One of the biggest mistakes people make when it comes to Twitter Marketing is not to respond to tweets and comments people make.
As a howdy neighbor, you don’t only respond to as many tweets as you can, but you also try to be as helpful as possible.
Step 4: Promote comments!
When someone leaves a comment on your blog, you can thank that person out by promoting that comment on Twitter.
This not only shows people that you have an active community, but it helps that person get more exposure.
It’s a win-win.
Brilliant technique, right?
However, I can’t take credit for it. It was coined by Kevin Duncan, from Be a Better Blogger.
9. Embed Tweets Within Your Content
One of the best ways to get more followers on Twitter is to embed your tweets within your blog posts. This way, you can take advantage of the traffic you’re already getting.
When you embed a tweet you get two benefits:
- You add value to your readers by adding extra content
- You get more followers by allowing people to follow you while reading your content
You make no extra effort trying to get someone to see your profile. You just use what you already have to grow your Twitter account.
The good news is that embedding a tweet is really straightforward.
Step 1: Find a tweet
This step is really straightforward. Just find a tweet that is relevant to the content you’re writing and jump to step 2.
Step 2: Click on “More.” (…)
Step 3: Select “Embed Tweet.”
Step 4: Copy the code
Step 5: Paste it into your blog
And you’re done, now people will be able to retweet and share your tweets while reading your content!
10. Use The SCP (Strategic Cross-Promotion) Technique
When someone follows you in a particular social network, you know that person is interested in you – which makes that person much more likely to follow your other social profiles too.
You only need to ask it.
That’s an easy way to grow your Twitter account faster, don’t you think?
For instance, if you have a fan page with thousand fans, you could ask those fans to follow you on Twitter as well.
Not all of them will do it, but some of them will, and that’s a win.
11. Create a Strong Profile
The first impression is everything, and when you focus on creating a strong profile your chances to get a new follower increase.
This may sound pretty basic, but it’s surprising how many people neglect the creation of their profiles – that’s one of the main reasons they fail.
If you want to increase the number of people who actually follow you after watching your profile, you MUST create a strong one.
Here are some things you should focus on:
Step 1: Select name and handle
This is as simple as it is important. If you haven’t created your account yet, make sure to choose the right name and handle.
Again, this is simple:
If you want to build your Twitter account around your brand and products, then choose your brand name as a handle.
On the other hand, if you want to use Twitter to build your personal brand, then choose your name as a handle.
Now, it’s very likely that your name is not available. In this case, try just to add a number to your name.
Step 2: Profile picture
Setting a strong profile picture is really simple.
As long as it meets the following criteria, you’ll be ok:
- Make sure to smile
- Make sure your picture is clear
- Avoid filters
Step 3: Summary/Biography
Most people focus on writing fancy bios. Instead of that, concentrate on writing the benefits people will get by engaging with you. Also, try to add at least one hashtag within your biography, it will help people find you more easily.
Step 5: Background image
This is one of the best places to highlight the benefits followers will get from your content. This can determine whether someone decide to follow you.
In simpler words: Make sure to add a background image that expresses a clear benefit.
Step 6: Location
If you’re building a local business, make sure to add your location.
12. Evoke The Right Emotions
As I said earlier, you need to remember that your prospective followers are real human beings. They get angry, happy, and sad.
When you approach marketing from that perspective, you’re be able to get the most out of your efforts.
That’s why you need to understand how to use the power of emotions. This way, you’ll know the exact words and imagery you need to use to evoke the emotions you want users to feel.
Even though there’s a ton of information you can read about how to use emotions in marketing, you can start by reading the following guides:
- Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.
- Beyond Speeds and Feeds: The Impact of Emotion on Product and Brand Marketing
- The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust
- 7 Creative Ways to Use Emotions in Marketing
- The Science of Viral Content: Which Emotions Make Us Share?
13. Leverage The Psychological Power of Images
When you post a tweet containing an image, you can potentially increase your engagement up to 500%, according to Jeff Bullas.
And although it does not mean you should only post images, you should try to include an image tweet at least every once in a while.
However, before you start doing this, there are some things you should understand.
Here they are:
Our brain is wired to process visual information 60,000 times faster than just plain text, according to some sources.
In simpler words: It’s much easier to tell a good story through visuals, especially when you’re limited to 140 characters.
That’s why you need to make sure that your images tell a story.
Better yet, a story your audience can understand.
Image credit: www.marketingon6th.com
As a marketer, everything you do needs to have a purpose, and adding images to your social media content is not the exception. You need to understand how that image will put you closer to your goals.
How will that image help you get more traffic? How can that image help you get more sales? How can that image help you achieve your goals? By answering this kind of question, you’ll be able to determine whether adding the image is worth.
Images are one of the best ways to position your brand in the mind of your audience.
Think about it:
When you think about Coke, what image comes immediately to your mind?
Probably this one:
Image credit: www.funnyordie.com
On the other hand, if you think about Facebook, what color comes directly to your mind?
Probably blue, right?
That’s exactly how images work.
If you really want to position your brand, make sure to add some images to your Twitter Marketing strategy.
Last but not least, you need to know the dimensions of a perfect Twitter image: 1200x628px.
Francisco Rosales, the founder of Social Mouths, found that size works for all social networks, so you can use it to create images for Facebook and Google+ as well.
Conclusion – Now It’s Your Turn!
If you are not on Twitter yet, you’re missing out a huge opportunity. Companies are spending a lot of money and resources to advertise on Twitter, and if you manage to grow your accounts, you’ll be able to get great results by spending less.
Hopefully, this guide has given you all you need to start getting more Twitter followers.
More importantly, I really hope you start applying the techniques you learned in this guide.
What other methods do you know to get more followers on Twitter?