One-hit Wonder: Your one tweet had great engagement and reach, but what have you done lately? Staying power wins the race.
Mic Check: Is This Thing On: I can hear the crickets chirping from over here.
The Graveyard Shift: People win the lottery more often than you tweet.
Egghead: People don’t interact with eggs (that I know of…). You need a photo to be taken seriously.
Battin’ A Thousand: As in, you can’t seem to surpass 1000 followers.
Can you relate? I can because I’ve been there too.
Twitter has the potential to generate leads, send potential customers to your website, establish your authority in a specific field, and increase your sales. It’s an effective–and even fun–platform to connect with others.
But crushing it on Twitter isn’t a random act. It takes strategy. It takes knowledge. It even takes time. (Although entrepreneurs hate to hear that!)
So if you’re in it to win it, take the advice of these top influencers. They’ve done the research and walked the walk. They know how to help your Twitter profile. Here are some pointers from them to help your Twitter growth.
1. KIM GARST
With over 350,000 followers, Kim Garst understands what content works for her Twitter audience and consistently provides it.
She is well-known and retweeted frequently for her attractive visual images and her engaging quotes. She’s a pro at mixing the funny with the inspirational; the personal with the professional. If that wasn’t enough, she offers generous giveaways and an enormous amount of free, valuable, and educational content. Her tweets are so well-balanced, you might not notice when she is promoting! (Hint, hint.)
Twitter may be Kim’s favorite tool for generating high-quality leads, but she focuses on the most important piece of the platform: she’s interacting with real people who need real help and valuable information to grow their business.
Connect with and know your audience by giving them what they want and need–without overselling to them–and generate leads in the process.
DO THIS NOW:
Search for tweets that are 1) requesting recommendations and 2) asking for industry-related questions. The goal is to engage with others on Twitter by offering value—without gaining anything in return.
Go to Twitter’s Advanced Search and use industry keywords plus the word “recommendation” to find tweets where you can politely jump into the conversation and offer advice. You can even target by city or zip code to find tweets in a particular area.
For example, I searched for the exact phrase “social media marketing” and placed the word “recommendation” in the “Any of these words” field. I also selected “Question” at the bottom of the Search page to filter the results to display tweets asking a question.
The search results displayed multiple opportunities to help answer questions or discussions related to social media marketing:
To build trust and gain authority in your niche, answer questions by using tools such as Topsy or Hashtagify.me. Type industry keywords or hashtags into these tools to see what’s being asked or discussed on Twitter. Then you can get involved in the conversation as a resource, which can lead to followers and targeted leads.
For example, as a salon owner, you might target your local area to answer the question of “where can I get hair extensions?”
For more suggestions from Kim on this topic, visit her blog post “9 Easy Ways to Generate Twitter Leads.”
2. JEFF BULLAS
According to Hashtagify.me, Jeff Bullas is the #1 top influencer for the hashtag #twittermarketing. With over 300,000 followers, Jeff says that Twitter has been his “secret sauce to building an online brand” and refers to it as a “great brand awareness facilitator, traffic driver, and viral powerhouse.” And he’s correct.
He’s a genius at formatting tweets, ensuring he uses links, images, and catchy headlines. He learned early on to tweet often and that tweeting with links drove traffic to his website. That is a key component because your website is where conversion happens!
Once visitors are on your site, you can convert a lead to a prospect to a customer. Your website gives you the opportunity to showcase your abilities, collect email addresses, promote special offers, and highlight the information your fans want to see.
Carefully craft your tweets to get exposure, engagement, and drive traffic to your site.
DO THIS NOW:
Tweet often and create tweets that have:
1) links to your site;
2) hashtags (two hashtags get the best engagement);
3) shareable visuals;
4) @mentions for influencers; and
5) great headlines.
Source: Digital Information World
For more details on this topic from Jeff, check out his blog post “5 Top Tips for Driving a Ton of Free Traffic with Twitter.”
3. DONNA MORITZ
Social media strategist and visual marketing specialist Donna Moritz enjoys helping people learn how to use visual social media and content strategy to get results. Her visual marketing techniques have helped me express my brand on Twitter as well as increase my engagement and reach.
Today’s analytics continue to prove that tweets with images and videos receive higher engagement, including favorites, retweets and clicks. With this in mind, it makes sense to incorporate visual media into your social media strategy.
Add images into your tweeting strategy to establish your brand, gain more followers, and increase your engagement.
DO IT NOW:
Set up Twitter Cards (learn more about that here)
Size your image to fit the Twitter “preview” – 220 x 440…or use a Canva Twitter post template
Make your Twitter feed image-centric by including visuals with many of your tweets.
Send a personalized tweet with an image, such as a “thank you” when someone follows you.
Here is an example of how I’ve incorporated #4 into my own Twitter strategy:
For more worthwhile advice on how to incorporate visual marketing into your Twitter strategy, check out Donna’s blog post on the topic.
4. NEIL PATEL
You might recognize Neil Patel from the several companies he is involved with– CrazyEgg, KISSmetrics, or Quicksprout. Or maybe you know him from his many blog articles that appear on some of the best blogs around, including Hubspot, Inc., and BufferSocial.
I enjoy Neil’s writing style and his comfort with his authentic self. It’s more important than ever to differentiate yourself from others these days, and Neil’s voice does just that.
In fact, his tone reminds me of a colleague who always began—and ended—his tales with the phrase, “This is a no s**t story.” My colleague wasn’t selling me a thing. But I believed his advice because he’d risen to the top by being himself.
People buy from those they know, like, and trust. And Neil makes me feel that way because of his reputation, authenticity, and immense experience.
Your Twitter bio has everything to do with your online reputation, how you’re perceived, and your authentic self.
DO THIS NOW:
Make sure your Twitter bio follows these tips to make it as effective as possible as Neil explains in a post he shared on Buffer:
It’s accurate. One professional description.
It’s exciting. One word that is not boring.
It’s targeted. One niche descriptor.
It’s flattering. One accomplishment.
It’s humanizing. One hobby.
It’s intriguing. One interesting fact or feature about yourself.
It’s connected. Your company or another social profile. (ie. hashtags, @s, or links)
You can learn more about writing your Twitter bio in Neil’s post The Seven Key Ingredients of a Powerful Twitter Bio.
Peg Fitzpatrick, well-known for co-authoring the popular book “The Art of Social Media” with Guy Kawasaki, is a social media marketing powerhouse. She works with big brands and is involved with many endeavors, including several blogs. Her combined following is over one million fans across Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, and YouTube.
According to Peg’s website, Twitter was her first social media love. The platform continues to be a steady foundation for her social media presence and for her clients. (Source: http://pegfitzpatrick.com/seriously-boost-twitter-strategy/)
One thing she mentions that is important to your overall Twitter strategy is staying engaged with people, especially those folks you are interested in and influencers in your industry or community. I’ve found that this is a significant factor in any Twitter strategy.
Staying engaged and following influencers can be overwhelming to accomplish on Twitter given the fast-paced nature of the platform. But Twitter lists and Collections (ie. custom timelines) can help.
Build a following and brand by engaging often with people of interest as well as top industry influencers.
DO IT NOW:
Peg suggests creating targeted lists of 10-12 people and giving the list very specific names so that they are easily managed. Don’t forget that list names are public!
Some suggestions for lists include:
People you want to tweet often
Relevant people in your industry
New people you just met and want to get to know (rotate this list)