Growing your podcast or blog with Twitter can be tough. We all know that succeeding on Twitter has many more factors than just writing 140 character messages.
Do you ever wish there was a simple Twitter tool to help you have a bigger impact and more success on Twitter? Do you struggle with getting people to share your tweets, or even see them?
Is your following not growing as fast as you want it to?
If you answered yes, you’re going to love this post. I’m going to show you some of my favorite Twitter tools, that make my life on Twitter easier – every single day.
Ready to boost your productivity and get better blog posts? Let’s go!
#1: Get The Low-Hanging Fruit
I get frustrated when I see people focus on complicated tools and overlook low-hanging fruit that’s right in front of them. And when it comes to Social Media, the SumoMe Share plugin is as as low-hanging fruit as it gets!
SumoMe is a WordPress plugin made to help you grow following and build your list. Its “Share” function will add gorgeous-looking share buttons to your WordPress site in seconds.
Why is this powerful? Well, think about it: Let’s say someone is on your website and they like what they see. Wouldn’t you want to make it as dead-easy as possible for them to share your site with their friends and colleagues?
There’s just no good excuse to not install this plugin (or a similar one). But beware – many of the alternatives (like my beloved ‘Flare’ plugin) are not mobile friendly and will actually hurt your customer’s experience.
The Share functionality of SumoMe is just the tip of the iceberg. You’ll find many, many more powerful tools to help you build your mailing list and marketing, too! But since this post is about Twitter tools, let’s move on to the next tool
#2: Make Sure You’re Not Talking To Yourself
There’s no argument that using hashtags on Twitter is crucial for your success on the platform. After all, unless you use hashtags – nobody (but your current followers) will ever see your tweets!
In fact, hashtags are so effective that even the President of the United States uses them!
Hashtags help you get seen by thousands even if you have a tiny following. That is, if you use the right ones. In fact, using the wrong hashtags is as useful to you as not using hashtags at all.
So how will you know which hashtags should you be using? I have one word for you: Hashtagify
Hashtagify is a free tool that helps you find the most popular and relevant hashtags in your niche. It’s easy to use and the free version can do wonders. If you need help getting started, check out my post: A Quick Guide To Hashtagify
#3: Get The Ball Rolling
The best way to get some buzz about your latest piece of content is to kick-start the conversation yourself. In other words – by asking people to share the post with their followers.
But here’s what I usually see happen:
You have a new podcast episode or blog post. You’re excited about it. It’s so good it’s worth more than gold. Good job you! But when you ask people to share it on Twitter… nothing really happens.
Most people are too busy and can’t be bothered to share your stuff at all. Only a handful of saints will help you out and put the URL on Twitter. (Seriously, buy them chocolate or something!).
But even those saints will often forget to include some hashtags in their tweet. So their deed goes unnoticed, and you’re back to square one.
But what if you could make it easier for them? What if you could control the content of their tweets, the link they share, and the hashtags they use? And all they need to do is to approve it?
Click To Tweet allows you to write the exact tweet you want people to post for you. You can include all the hashtags and links you want – and it will turn your tweet into a single clickable link.
Here’s how it works: First, you open Click To Tweet and enter the tweet you want people to share, and click “Generate New Link”:
Then, Click To Tweet will generate a link for you. It will be a URL under their domain – ctt.ec. You then take that link and send it to your evangelists via Facebook, direct messages, or email:
What happens next is pure magic. As soon as someone clicks on the link, their Twitter account will load up – already populated with your tweet! All that’s left for them to do is to click ‘Tweet’!
I’ve seen this strategy work time and time again. I always appreciate (and take action on it) when people prepare a ‘Click To Tweet’ for me when asking for help (try me!)
#4: Get 150% More Retweets
In October 2014, Hubspot conducted a research on the effect of using images on Twitter. The results? Having images in your tweets increases your retweets by a staggering 150%!
As you can see, It’s also good for your clickthroughs and favorites:
But how do you create these effective graphics?
I don’t know about you, but I used to be absolutely helpless when it came to creating graphics and eye-pleasing design. Truly, your 3-year old cousin could probably have done a better job than me… until Canva came into my life.
Canva is an online tool allowing hopeless folks like me create stunning graphics in minutes.
This free tool is simply the best graphics tool for Twitter on the net, Period. You don’t need to install anything. You don’t need any background in design. You just need 10 minutes, and you can now create gorgeous graphics.
Canva comes with hundreds of beautiful layouts for you to choose from, so you never have to struggle with a blank canvas ever again. The good people at Canva have created beautiful layouts for anything you might need. Sharable photo layouts for Facebook, Instagram, Pinterest, or Twitter? They have it. Brochure templates? Absolutely. Business cards? Yes sir! Ads? Yes madam! They have everything!!!
Canva even has a great search engine for stock photos (at $1 a piece) – awesome time saver!
#5: Save Time AND Make Your Tweets Stand Out
If spending 10 minutes on Canva still seems like too much work – you’re going to love Share As Image.
Share As Image helps you convert any text quote into an image in 30 seconds or less. It’s the perfect tool for busy bloggers and podcasters who don’t like to fuss about graphics.
Sure, it won’t give you all the artistic power that WordSwag or Canva can offer. Instead, it offers the most streamlined process possible for creating photos for your blog.
All it takes is to install their browser extension. You then select the text you want to turn into a shareable image, and click on the “Share As Image” button.
The “Share As Image” window will pop up. There, you will choose from a large collection of beautiful background photos. Pick your font (or use the default one), position the text, choose a color, and BAM – you’re done!
#6: Share New Content Even When You’re Sleeping!
In the global world we live in, Twitter never sleeps. You never know when your followers are online. You need to be posting throughout the entire day if you want to build more relationships and get grow your Twitter following.
But if we’re honest, tweeting manually 10 times a day is a complete waste of your time. You’ll never be able to get anything else done if you do that. What you need is a way to create a bunch of tweets ahead of time, and have them automatically published for you. And that’s exactly what Buffer will do for you.
Buffer allows you to write all your tweets in one sitting without worrying about posting them. It will then share your tweets on your behalf throughout the day, without you needing to think about it or do anything!
When you sign up (you can start with their free option), buffer will create a scheduled routine for your social media accounts. It will look something like this:
You can add more times if you want Buffer to post for you more frequently (in which case you’ll need to curate more content!). Note that Buffer is best for tweets that don’t repeat themselves. For promoting your past episodes or evergreen content – see the next tool.
Many scheduling platforms require you to spend mental energy on choosing at what time every tweet will be shared. Buffer makes your life easier by deciding it for you. All you need to do is to write a few tweets – and Buffer will take care of the rest – no questions asked!
#7: Drive Traffic To Your Opt-ins, Evergreen Content, Podcast Episodes and Webinars
We already mentioned that Twitter never sleeps, and neither should your account. With buffer, creating and curating new content is a breeze. But what about all your excellent evergreen content? What about your upcoming webinars, or last 20 podcast episodes? Don’t they deserve traffic?
Sure, you could keep rescheduling it into Buffer again and again… But that’s not very productive. What you need is a tool like SocialOomph.
SocialOomph allows you to create a “content bank” and have content shared on a random rotation on an ongoing basis.
Here’s how it works: You create a “content bucket” and upload tweets into it. Then SocialOomph will pick a random piece of content from that bucket and share it according to a frequency that you define.
You can create many different content buckets. For example, you could have an “inspiring quotes” bucket, that shares a random quote every morning. And another bucket for evergreen content that gets shared twice a day. And another one for podcast episodes… you get the picture. This way your Twitter account will keep growing and carry on sending traffic to your site – even when you’re asleep!
I will be honest – there are many Twitter tools out there that offer a similar service. Some free WordPress plugins offer this, but I’ve found them to be very buggy. There are other paid services, like Edgar – but unfortunately most of them cost $50 or more per month.
On the other hand, SocialOomph’s often missed “Twitter Unlimited” package is an absolute bargain. As under $14 a month, there’s no excuse for not giving it a go!
So what are you waiting for? Cue up some content and start automating your Twitter growth!
#8: Create Content That People WANT To Share
The best way to succeed on Twitter is by taking note of what’s already working, and adapting it to your content and niche.
You probably heard about Google Keyword Planner. It’s a tool that help you find what people are searching for on Google. Unfortunately, it offers no value in finding what type of content people want to click on and share with their friends.
To find out what content actually gets shared by real people, you need a different tool. And no tool does a better job at telling you what’s working on social media than BuzzSumo.
BuzzSumo is to social media what Google Keyword Planner is to SEO.
It has two brilliant and powerful features you need to check out:
It allows you to see the most shared articles on the net for any given keyword
Or, you can instead see the most shared articles on the competition’s website
Imagine this: the next time you are stuck, trying to think of a subject for a fun episode or post, you head over to BuzzSumo. You type in one of the subjects you’re thinking about and immediately get a list the most shared blog posts on this subject.
From this you can see what titles are performing well and what content structure gets more shares. Then you model your post around it and before you know it – your latest post is getting you some attention on social media. You’re getting shares, clicks, and new followers. Woohoo!
#9: Improve Your Clickthrough Rate
I often tell my podcasting students that having interesting titles is crucial for their success. After all, who would click on a boring episode title? Still, coming up with an interest-peaking title isn’t always easy. We all get stuck “thinking in the box” sometimes…
…which is why I’m so excited about my latest finding – Portent’s Title Generator. I first learned about it on Razor Social’s 11 Useful Tools to Improve Your Blog Post Writing, and I’ve been in love with it ever since!
Portent’s Title Generator does exactly what its name suggests: You enter the subject you want to write about. You click a button. Some magic occurs (I think they employ elves). And voilà! The tool generates some brilliant, out-of-the-box, click-enticing titles for you to choose from.
Here are just a few brilliant ideas this tool generated for me in a matter of seconds:
15 Ways Podcasts Can Make You Rich
10 Facts About Podcasts Everyone Things Are True
The 16 Best Resources For Podcasters
13 Ways Podcasts Can Leave You Needing A Lawyer (this is by far my favorite one!)
Podcasting In 5 Easy Steps
What I like about the suggestions from this tool is how actionable they are. I can almost immediately start writing any of these posts right now! (But I won’t, because I should finish this post first!)
#10 Use Twitter’s Push Notifications Like A BOSS
Tweaking your hashtags will get you in front of the people that are searching for those hashtags. And while that’s great, it doesn’t compare to Twitter’s most powerful feature – push notifications.
Twitter’s notifications will get you into the home screen and the inbox of your potential followers. This thing is so powerful, that I’M SHOCKED that people frown upon it. I think people just don’t understand the power of this strategy.
Triggering a Twitter notification is easy: you follow someone.
Unless someone changed the default settings, they will receive an email from Twitter when you follow them. This email will include your photo, bio, and website link. And if you have a strong call to action in your bio – you are going to see some traffic coming in!
If the person you followed uses a Twitter app on his phone, he will also get a push notification about you right on his home screen. S-W-E-E-T!
This is by far the most effective way to get in front of your potential audience and grow your Twitter account. BUT it can also be time consuming:
You need to…
Find the right people to follow
Unfollow those that don’t follow you back after a while (otherwise your Twitter account will make you look like a major spammer or worse – a bot)
Figure out which keywords make people follow you back more often
Measure your progress
Make sure you’re not following bot accounts, or accounts with explicit material
And the list goes on and on…